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GUERILLA MARKETING
Kaiser Permanente has been a sponsor of the LA Marathon, Bay to Breakers and the Portland Marathon. Research showed that prior to these events, all runners feel energized and athletic shoe sales go up. So we partnered with sporting goods stores to place special hangtags on new pairs of running shoes. We directed consumers to kp.org/shoes where they could learn how to take those first steps to living a healthy, active life.
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