Our client, The Marriott Bonvoy Boundless® Card, wanted us to find an influencer who would embody the spirit of pursuing your travel passion. This campaign set out to find people who would inspire travel from a different perspective. We found this extraordinary group of women, Textured Waves, who meet up in different destinations to surf together as women of color. They want to grow the sport and culture of surfing among women of every shade. We took the three founders to Kauai to get some “Aloha spirit” and went on to produce a 360 campaign with digital, social, OLVs, and even an idea for a pop-up shop. Mahalo.
In this campaign described by Nielsen IAG as, “The most successful automotive retail campaign ever,” a series of spots feature a pair of fishing buddies hauling in an oversized catch in their Tundra, an impossible snowball fight only the RAV4 could make happen, and the full line of Toyota vehicles doing what it takes to make it to the Olympics.
Every health care provider talks about the coverage it provides to members when they’re sick. So we decided to do something different. We focused Kaiser’s energy (and ad budget) on helping prevent people from getting sick in the first place. This campaign won awards, raised awareness of Kaiser Permanente and the whole HMO sector, gained over 250,000 new members, and hopefully got a lot of people off their butts.
During the pandemic, our client, The Marriott Bonvoy Boundless™ Card, challenged us to let people experience the joy of world travel without leaving home. We created a 3-part, travel-themed virtual dance party to offer a sense of escapism, positivity and togetherness during this time of isolation. We joined with Daybreaker, a global dance community of 500K+ members, to host these live #SaturdayStaycations on Zoom. Each event featured a different destination and its special dance style. Attendees received a themed “packing list” for virtual travel, including virtual backgrounds of beautiful Marriott properties in which to immerse themselves. Bollywood, hula, and salsa, taught by professional dancers and amazing DJs, got people all over the world dancing, separately but together, in what everyone reported was a truly moving experience. Times three.
Gold’s Gym is known the world over as the home of bodybuilding champions like Ferrigno and Schwarzenegger. Our charge? Expand the audience to attract more casual athletes - without alienating the hardcore hardbodies.
TBS voted this spot, “Strip Poker” for Centrum Silver, one of the top 50 funniest commercials of all time. YouTube said this spot was one of its top ten most watched videos of the year. It was written up in Shoot Magazine. And according to a poll in Sweden, it’s the single most entertaining spot of all time. But the Swedes tend to exaggerate.
TGI Fridays relies heavily on email marketing to connect with their target audience: mainly millennials. Email blasts go out daily and there's always a promotion going on. So the trick is to keep them fresh and engaging. If it's not Cinco de Mayo, we're kicking off football season with specials on beer and appetizers. And if you've ever wondered who created the first potato skin app—yup.
From the minds who brought you lung cancer comes the latest bad idea: vaping. "Vape juice" almost always features nicotine, the same addictive and poisonous ingredient found in cigarettes. But this go-round, it's hidden among thousands of yummy-sounding flavors that purposely attract kids in order to hook them early. Our job was to unmask this evil ingredient and help to foil Big Tobacco's whole despicable plan.
We were challenged with doing Snap Lenses that would capitalize on engagement and shareability. It was exciting to concept, design, and work with Snapchat to bring our ideas to life. What was even better were the results. The “Catch the Card” game lens had an average playtime of 7.51 beating the 3.9 benchmark. The “See Yourself Seeing the World” lens had a share rate of 7.1% whereas the benchmark for share ability lenses is 0.6%. Happiness all around.
After 56 years as San Diego’s team, the Charger’s move to Los Angeles was a big deal. The pre-season campaign needed an idea big enough to match.
Teaser billboards, Chargers NFL regulation goalposts in high-visibility areas in LA, a stunt on the Jimmy Kimmel show with a goal post set up across the street on the rooftop and the Chargers kicker kicking it, people on the street kicking field goals, a Charger block party on the beach with pick-up football games, cheerleaders, swag, photo ops with the team, and Instagram posts.
The history of the Z is legendary, and through the years, thousands of die-hard fans were born. We wanted to capture how unique this group of people really are, and to communicate that a new owner could easily join this special club. Of course, we used a little artistic license.
The challenge: Capture the Mirage Las Vegas experience in a series of print, OOH and online banners. The solution: Reinvent the logo as a magical device that literally scratches out the banal and everyday and replaces it with the wonder and excitement of a visit to the Mirage. Did it work? Try finding an empty chaise at the pool.
We agreed to work on the Los Angeles Dance Invitational for free – it’s a non-profit –but wound up enjoying the whole process. It’s a great cause for the arts in LA. The ballet dancers donated their time and so did Kovar, our photographer. And since we had no crew, I recruited friends for extras and I was even seen sweeping the sidewalks! The gratification came when these three posters went up all over town, the theatre was sold out every night, and the performance, which we were invited to, was truly amazing.
The Nissan marketing team: “We challenge you to create a direct mail piece that people will not only not throw away, but actually put to use.” Me and my partner: “Challenge accepted.” Here’s what we created: a map of extreme destinations throughout North America that’s water-proof, tear-proof, and most definitely couch-proof.
