EMAILS TO KICK OFF FOOTBALL SEASON

EMAIL CAMPAIGN THAT RAN DURING THE ELECTION

CINCO DE MAYO EMAIL

MR. FRIDAYS CAMPAIGN: How does America’s original singles bar market itself to hip, hungry millennials? That was the challenge. TGI Fridays wanted to kick off its 50th anniversary with a buzzworthy campaign full of Fridays attitude. So, we created the ultimate brand ambassador—Mr. Fridays—a way-cool millennial who happens to be a rock star bartender. Part drink mixologist, part super-blogger, Mr. Fridays shares his inimitable world view along with cocktail expertise, recipes and dating advice via a variety of digital/social channels. In the words of his fans, “dude, he’s awesome.” 

BLOG & SOCIAL: Tapping into the millennials’ passion for the Mixology/Foodie culture, we created a tantalizing social campaign. Visually striking posts and a mixologist-inspired recipe contest hit the hottest social channels where millennials search for fresh ideas and connectedness.